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PPC Fundamentals Exam Certification Questions and Answers 2019

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PPC-Fundamentals-Exam-Questions-and-Answers

 

1- How Do You Get Charged With PPC?

  • You pay when a user clicks on your ad that leads to your website.
  • You pay when ads are shown to a user.
  • You pay when a user clicks on your ad that leads to your website and makes a purchase.

Answer – You pay when a user clicks on your ad that leads to your website.

2- Which Is Not True About Display Advertising?

  • Your target audience for display advertising is not limited to the number of people looking for you on the web.
  • Display traffic is both cheaper and more plentiful.
  • It brings traffic with the strongest buyer’s intent.

Answer – It brings traffic with the strongest buyer’s intent.

 3- True Or False? An Effective PPC Strategy Should Consider The Ads Themselves; The Steps That Users Take On Your Website In Order To Convert To Clients Is Not A Part Of This Strategy.

  • True
  • False

Answer – False

4- Which Part Of The Sales Funnel Has The Most Users?

  • The middle
  • The beginning
  • Same number throughout
  • The end

Answer – The beginning

5- Which Step In The Decision Making Funnel Do Most People Fit In.

  • Action
  • Awareness
  • Desire
  • Interest

Answer – Awareness

6- What Does Tracking Performance Down A Sales Funnel Enable You To Do? Choose 3 Answers.

  • Know how much to pay per click
  • Understand the cost for each of the conversions along the funnel.
  • A/B test different ads for highest CTR
  • A/B test different variations of stages along the funnel

Answer –

  • Know how much to pay per click
  • Understand the cost for each of the conversions along the funnel.
  • A/B test different variations of stages along the funnel

7- More Sales Copy Helps Sell To Users That Are:

  • To both groups
  • Higher up on the decision making funnel (first becoming aware)
  • Lower on the decision making funnel (ready to take action and buy)

Answer – Higher up on the decision making funnel (first becoming aware)

8- How Do You Get More Meaningful Statistics Without Spending More Money? Choose 3 Correct Answers.

  • Add keywords
  • Limit your advertising to fewer products
  • Target fewer keywords
  • Focus on fewer users

Answer –

  • Limit your advertising to fewer products
  • Target fewer keywords
  • Focus on fewer users

9- With Search Advertising, What Are Advertisers Competing With Each Other For?

  • Higher conversion rate
  • Ad position
  • Number of ad clicks

Answer – Ad position

10- Google Ads Hierarchy, From Largest To Smallest, Is:

  • Campaign ->Account -> MCC -> Ad Group
  • Account ->MCC -> Campaign -> Ad Group
  • MCC -> Account -> Campaign -> Ad Group

Answer – MCC -> Account -> Campaign -> Ad Group

11- What Are Google Search Partners?

  • Websites that aren’t Google properties, but have a search box which delivers Google’s search results
  • Websites that belong to Google
  • Advertising agencies that manage Google search campaigns

Answer – Websites that aren’t Google properties, but have a search box which delivers Google’s search results

12- The Negative Exact Keyword ‘-[Beach Chair]’ Will Exclude The Following Search Term:

  • Beach chairs
  • Best beach chairs
  • Best beach chair
  • Beach chair

Answer – Beach chair

13- Fill In The Blank: It Is Important To Take Into Consideration The Decision Making Funnel When Conducting Keyword Research So That You Focus On More Actionable Words That Will Help You Deliver A __________CTR With Google And ________ Better.

  • Maximum, show up
  • Higher, convert
  • Lower, sell

Answer – Higher, convert

14- Which Two Statements Are Not True About Google Ads Keyword Planner?

  • it helps forecast the search volume.
  • It is only available in your current location.
  • keyword ideas.
  • It is a not a free tool.

Answer –

  • It is only available in your current location.
  • It is a not a free tool

15- True Or False? A Feature That The SEMrush Keyword Magic Tool Offers Which The AdWords Keyword Tool Lacks Is The Ability To List Attributes Along Side Roots.

  • False
  • True

Answer – True

16- What Is The Primary Metric For Determining A Winning Ad?

  • Clicks
  • Lowest cost per click
  • CTR
  • Ad position

Answer – CTR

17- What Does PLA Stand For?

  • Priority Listing Ad
  • Product Listing Ad
  • Paid Listing Ad

Answer -Product Listing Ad

18- True Or False? Uploading A CSV Of Your Data Feed From Your Computer Will Allow You To Set An Automated Schedule.

  • True
  • False

Answer – False

19- Fill In The Blank. Display Advertising Allows You To Reach Users At The ___________ Stage Of The Decision Making Funnel.

  • Interest
  • Awareness
  • Desire
  • Action

Answer – Awareness

20- True Or False? Frequency Capping Sets Limits On How Many Times The Same Person Can See An Ad.

  • True
  • False

Answer – True

21- How Many Ad Sizes Are There On The GDN?

  • 20
  • 10
  • 30
  • 25

Answer – 25 

22- Which Example Of Display Targeting Is Not One That Targets Users By Content?

  • Remarketing
  • Contextual Targeting
  • Targeting Topics
  • Placement Targeting

Answer – Remarketing

23- Fill In The Blank. The Best Practice For A/B Testing Two Different Calls To Action For A __________ad Is To Test Banners That Are __________in Every Way, With The Exception Of The Call To Action.

  • banner, identical
  • text, different
  • text, identical
  • banner, different

Answer – banner, identical

24- Ads For Universal App Campaigns Are Created:

  • Automatically in the Merchant Center
  • Automatically from the Google Play store listing
  • In the Google Ads UI

Answer – Automatically from the Google Play store listing

25- True Or False? It Is Important To Track In-App Actions To Optimize For Users That Are Engaged In Completing Valuable Actions Within The App, Not App Installs.

  • False
  • True

Answer –  True

26- How Much Budget Should You Set When Launching Your Universal App Campaigns?

  • 50 times that of your target cost per installation
  • 25 times that of your target per cost installation
  • The most you’re willing to lose to gather stats until you’re profitable

Answer – 50 times that of your target cost per installation

27- If A Keyword Has A 2% Conversion Rate, And The Value Of A Conversion Is $100, What Is The Value Per Click Of That Keyword?

  • $2
  • $0.2
  • $0.02
  • $0.002

Answer – $0.02

28- Which Is Not An Example Of A Dimension?

  • Days of the week
  • Visitors
  • Devices
  • Cities

Answer – Visitors

29- Conversion Optimizer Works By:

  • A/B testing your landing page for higher conversion rates
  • Automatically adjusting bids keywords as well as other dimensions in a campaign
  • Automatically finding targeting that will be more likely to convert into users
  • Running your campaign during hours where users will be more likely to convert

Answer – Automatically adjusting bids keywords as well as other dimensions in a campaign

30- True Or False? Your Campaign Should Be Limited By Its Budget Setting When You Want To Limit Losses On Unprofitable Campaigns That Are Being Optimized.

  • False
  • True

Answer – True

31- True Or False? Building An Attribution Model Helps You To Attribute Appropriate Credit To Multiple Marketing Channels That Contributed To A Single Sale.

  • True
  • False

Answer – True

32- When You Have Dedicated Landing Pages, Who Is The Home Page Meant To Serve?

  • Users that do not know you
  • Both groups
  • Users that already know who you are

Answer – Users that already know who you are

33- Which Is Not A Consequence Of The Situation When You Don’t Bid On Your Brand Name?

  • Losing users who are specifically searching for your brand
  • Losing positions in organic SERP
  • Losing sales from people that are ready to buy, but research you first

Answer – Losing positions in organic SERP

34- How Should Remarketing Lists Be Segmented? Choose Two Options.

  • Number of visitors to your landing page
  • Value of the users on the list
  • Different ad messages that could work best with them

Answer –

  • Value of the users on the list
  • Different ad messages that could work best with them

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